Job Details

Branch Manager

Branch Manager

Job Role and Responsibilities:

?         Responsible for the administration and efficient daily operation of a full service branch including lending, product sales, customer service and security in accordance with the Bank''s objectives

?         Enhance and contribute in the growth of the company through Business Development

?         Ensure superior level of customer relations and promotion of the sales and service culture through coaching, guidance and staff motivation

?         Achieve individual and branch sales goals through new business sales, referrals and retention of account relationship

?         Driving business through existing customer relations

?         Focus and driving new customer acquisition

?         Ensure proper on-boarding of all new customers acquired

?         Cross-sell of products with new and as well as with existing customers

?         Segment the customer within the catchments of the branch to increase the Journal-Ledger base of the branch

?         Drive digital on-boarding of customers

?         Weekly/monthly reviews for outbound and as well as for inbound sales

?         Prepare and review monthly activity calendar of outbound activities for sales team on a weekly basis

?         Conduct daily morning huddles to discuss daily plan and agenda for employees

?         Track inflow and outflow of reports (like account closures, account opening, Fixed Deposit renewals/closures etc.) and thus, daily business generation

?         Maintain customer relationship through sourcing and on-boarding process

?         Monitor DSR (Daily Sales report) on a regular basis

?         Manage leads through SFA (software used for entering the generated leads)

?         Capability building and manpower management

?         Mentor/Guide new joinees as well as existing branch employees

?         Conduct workshops and training programs for the employees


?         Achieve incremental targets for CASA, Fixed Deposits and loans, and achieve fee in terms of Mutual Funds, Gold etc.

?         Maintain a healthy asset and liability book i.e., Journal Ledger growth

?         Capture Customer wallet through 360 Degree Banking

?         Customer Service:

a)    Manage key branch relationships

b)    Ensure wait time within permissible limits as per segmental service approach

c)    Achieve customer service index scores target

d)    Ensuring no escalations at branch and complaint handling

?        Compliance and Risk Management:

a)    Ensure operations, risk control and process adherence at branches

b)    Ensure RBI audits, inspections

c)    Maintain branch audit scores

?         Branch Profitability:

a)    Ensure Growth in NII (Net Interest Income) for branch

b)    Increase fee income

c)    Ensure OPEX optimization (to reduce operational cost)

d)    Manage cost of cash holding at branch

?         Brand Administration:

a)    Adhere to standardized branch guidelines

b)    Upkeep and maintain the branch (spic and span adherence to FIVE S norms)

c)    Ensure availability of necessary infrastructure in branch

d)    Achieve annual targets for branch set in AOP (Annual operative plan)

e)    Reduce the waiting time for customers in branch

f)     Manage team of Relationship Managers and ensure team?s targets are met

g)    Ensure branch operations run smoothly

h)    Servicing customers are serviced


Skills and Competencies:

  •       Analytical Skills
  •      Good Communication Skills
  •      Knowledge and understanding of banking products and services
  •      Strong network within and outside the branch
  •     Current-Account Knowledge

?        Team handling skills


Positions Reporting to Role:

?         Deputy Branch Manager

?         Relationship Manager


Role Reporting to: Regional Head/ Branch Manager


Educational Qualifications: MBA/CA/ Graduate



Min Exp (yrs):


Max Exp (yrs):


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