About the role

At ICICI Bank, we offer innovative products and services that fulfil the needs of our different customer segments as a part of Customer 360-degree banking. As a Product Manager, you will have the opportunity to create innovative products while keeping pace with changing customer needs and market dynamics. You will be responsible to enhance our offerings following the Bank philosophy of Fair to Customer, Fair to Bank. A keen eye to identify gaps in our current offerings and innovative mindset to fill them with the help of latest technology is important as we transition from Bank to Bank Tech . We see our product managers as highly skilled market analysts with a proven ability to strategize the full lifecycle of a product portfolio.

Key Responsibilities

Own the product Life cycle: Manage the life cycle of a product portfolio, measured in terms of customer feedback and defined business outcomes.

Drive Go-to-Market Strategy: Collaborate across various internal stakeholders involved in successfully bringing your product to market, including technology and data analytics.

Envision a product roadmap: Create the roadmap to nurture a product from conception through design and into usage and adoption of the defined customer segment.

Enhance the product portfolio: Identify actionable gaps in our current offerings and develop solutions that meet the customer expectations

Drive Go-to-Market Strategy: Collaborate across various internal stakeholders involved in successfully bringing your product to market, including technology and data analytics.

Envision a product roadmap: Create the roadmap to nurture a product from conception through design and into usage and adoption of the defined customer segment.

Key Qualifications & Skills

Educational Qualification: MBA/PGDM or Graduates with relevant work experience in the area of product management.

Excellent Communicator: Strong communication (both oral and written) and negotiation skills and ability to articulate own point of view

Synergize with Team: Willingness to work with the distribution team for on-ground support and deliver enablers as required

Ideate: Evaluative mind-set in appraising new product ideas and strategize appropriate go-to market plans

Customer Focus: Conceptual understanding of consumer behaviour, market research, go-to-market strategy

Few Success Factors

Analytical Mindset

Orientation to leverage technology

Collaboration with cross-functional teams

Gap identification in existing offerings

Customer focus & understanding

Market focus to develop new products

About the Business group

ICICI Bank Retail Banking Group serves customer segments consisting of individuals, proprietors, government, and retail institutions. With over 5,700 branches across the country, our relationship team is dedicated to serving customer needs with a 360-degree approach. ICICI Bank has a unique bouquet of digital solutions covering the diverse banking needs of customers. To facilitate a seamless customer banking experience, we have adopted the ICICI Stack approach. It covers a complete range of banking services from bank accounts, payments, banking transactions and credit cards to personal, mortgage, vehicle loans, and business & institutional solutions.

FAQs

Is understanding of banking required to apply for this role?

Banking knowledge is not a necessary condition to apply for the role. An orientation to understand customer behaviour and preferences, an orientation to analyse market trends, and design thinking are critical for the role. We welcome applicants from any industry to apply. While a hands-on in product domain would be a welcome skill, we are equally open to consider applicants who are well versed with the various aspects of product life cycle and are passionate to ideate, create and execute solutions that are one of its kind.

Is banking experience a necessity for this role?

Certainly not. We are welcoming diverse minds with a knack for creating products and solutions that affect customers positively. Nevertheless, the obsession with creating a delightful customer experience is a necessity.

Can a fresher apply for the role of product manager?

MBAs and Chartered Accountants with 1 to 7 years of experience can apply for the role. We are open to consider fresh applicants as well.

Will experiences other than product management be considered?

We evaluate our applicants? experience and skills holistically. We do not discount any experience that meets our passion to create customer-centric products. An orientation to understand customer behaviour and preferences, an orientation to analyse market trends, and design thinking are critical for the role.

Are there any key pillars around which products are built at ICICI Bank?

In our effort to be the bank of choice amongst our customers, we continuously refine our product and service offerings. The process includes, but is not limited to, the following key pillars:

• Designing solutions that are Fair to Customer and Fair to Bank
• Products are developed keeping in mind the Customer 360-degree requirements
• Exploring new opportunities in the customer ecosystems and build suitable solutions
• Embed products and processes with the right technology enablement
• Continuously studying the evolving needs of customers and building them into our product offerings

What are some examples of retail products offered by ICICI Bank?

We offer a wide array of innovative products to redefine banking convenience. With our expertise, we ensure our customers? wealth is protected and nurtured at the same time. Some of our retail offerings are Foreign Exchange Services, Credit Cards, Savings Accounts, and Loans etc.

Does this role involve sales?

We at ICICI Bank believe in sales orientation, irrespective of the roles we hold. It is a key driver to deliver right product to a right customer. In this role, the responsibility largely revolves around creating state-of-the-art products within the Customer 360-Degree Banking Framework. The products should aim to deliver customer delight.

Is this a team-handling role?

Our product managers work in synergy with many internal and external stakeholders. Largely, this role is based on individual contribution with a focus on collaboration. At times team-handling responsibility may be entrusted with depending on the business needs.

What are the key deliverables of the role?

Ideate, create, execute, and refine products that solve a customer need in the most delightful manner. It is that simple!

What is the selection process?

We are a proud equal opportunity employer. Post receiving your application, we shall duly evaluate your profile against the job demands. If shortlisted, we shall invite you for a personal interview [in digital mode] to better understand your experience and skill set. While you spare us the time to shortlist your profile for interview, please be mindful of keeping your profile updated with your latest resume, photograph, and online declaration. 

Mumbai

1.00

7.00