ICICI Bank's Phone Banking services help customers avail a host of banking features primarily through the phone channel. The Phone Banking Channel at the Bank is strongly connected to all business groups to design service architecture for enabling the customer journey, and relaying customer feedback to product teams. It also supports international branches and ICICI Direct in their phone banking requirements. It is a 24/7 channel designed to enable the transaction capability of a customer and offer products across the financial spectrum to boost the customer portfolio. This group engage with customers across segments and provide any and every assistance required to ease their banking journey and servicing their banking, financial and investment need. This group is responsible for resolving customer queries over the phone on a day -to-day bases providing efficient service, providing customers with relevant products and service information and cross-selling various banking products to our existing customers over the phone.