Job Details

Branch Manager/Deputy Branch Manager

ICICI Landscape:

ICICI Bank''''s inception dates back to January 5th 1955. We were the first private sector development finance institution (DFI) that financed the growth of indigenous enterprises and ushered in an era of economic development in the country. We evolved from a DFI to a financial conglomerate catering to diverse customer needs in 1994.

ICICI Bank is a leading private sector bank in India. The Bank''''s consolidated total assets stood at Rs. 15.7 trillion as on 31st March 2021.  ICICI Bank currently has a network of 5,266 branches and 14,136 ATMs across India.

With an employee strength of over 1 Lakh plus employees, we were awarded the''''Best Company to Work for in BFSI'''' by Business Today.

Retail Landscape:

The Retail Business of ICICI is ever growing. This group is a product of our technologically proactive adoption internet banking in the late 1990s. Retail Banking Group aims at catering to the changing preferences and needs of customers with respect to maintaining and developing their savings account and managing their current accounts along with their various other needs such as Home Loans, Personal Loans and Auto Loans for its customers.

The RBG caters to customers across various segments such:

  • Privilege Banking
  • Wealth Management
  • Salary Accounts
  • Trusts, Associations, Societies & Clubs (TASC)

ICICI Bank also reaches out to Rural India that is in urgent need of financial services, with customised products & services for farmers, agricultural traders, processors and rural entrepreneurs.  With a highly prospective market to explore, Rural & Inclusive Banking (RIB) is a business presenting several opportunities to meet the bank''''s strategic objectives. The aim is to capitalize on profitable business opportunities such as priority sector lending & financial inclusion targets in the rural economy. This group also accommodates the unbanked population through innovative products and services against the security of gold coins and gold ornaments. We aim at service our customers through various channels such as:

  • Enterprise Credit Business
  • Micro Finance Institutes (MFI) Business
  • Self Help Group Business
  • Farmer Finance Business
  • Business Correspondent
  • Farm Equipment Business 

Job Role and Responsibilities:

  • Responsible for the administration and efficient daily operation of a full service branch including lending, product sales, customer service and security in accordance with the Bank''''s objectives
  • Enhance and contribute in the growth of the company through Business Development
  • Ensure superior level of customer relations and promotion of the sales and service culture through coaching, guidance and staff motivation
  • Achieve individual and branch sales goals through new business sales, referrals and retention of account relationship
  • Driving business through existing customer relations
  • Focus and driving new customer acquisition
  • Ensure proper on-boarding of all new customers acquired
  • Cross-sell of products with new and as well as with existing customers
  • Segment the customer within the catchments of the branch to increase the Journal-Ledger base of the branch
  • Drive digital on-boarding of customers
  • Weekly/monthly reviews for outbound and as well as for inbound sales
  • Prepare and review monthly activity calendar of outbound activities for sales team on a weekly basis
  • Conduct daily morning huddles to discuss daily plan and agenda for employees
  • Track inflow and outflow of reports (like account closures, account opening, Fixed Deposit renewals/closures etc.) and thus, daily business generation
  • Maintain customer relationship through sourcing and on-boarding process
  • Monitor DSR (Daily Sales report) on a regular basis
  • Manage leads through SFA (software used for entering the generated leads)
  • Capability building and manpower management
  • Mentor/Guide new joinees as well as existing branch employees
  • Conduct workshops and training programs for the employees


  • Achieve incremental targets for CASA, Fixed Deposits and loans, and achieve fee in terms of Mutual Funds, Gold etc.
  • Maintain a healthy asset and liability book i.e., Journal Ledger growth
  • Capture Customer wallet through 360 Degree Banking

1) Customer Service:

  • Manage key branch relationships
  • Ensure wait time within permissible limits as per segmental service approach
  • Achieve customer service index scores target
  • Ensuring no escalations at branch and complaint handling
  • Compliance and Risk Management:
  • Ensure operations, risk control and process adherence at branches
  • Ensure RBI audits, inspections
  • Maintain branch audit scores

2) Branch Profitability:

  • Ensure Growth in NII (Net Interest Income) for branch
  • Increase fee income
  • Ensure OPEX optimization (to reduce operational cost)
  • Manage cost of cash holding at branch

3) Brand Administration:

  • Adhere to standardized branch guidelines
  • Upkeep and maintain the branch (spic and span adherence to FIVE S norms)
  • Ensure availability of necessary infrastructure in branch
  • Achieve annual targets for branch set in AOP (Annual operative plan)
  • Reduce the waiting time for customers in branch
  • Manage team of Relationship Managers and ensure team''''s targets are met
  • Ensure branch operations run smoothly
  • Servicing customers are serviced

Skills and Competencies:

  • Analytical Skills
  • Good Communication Skills
  • Knowledge and understanding of banking products and services
  • Strong network within and outside the branch
  • Current-Account Knowledge
  • Team handling skills
Role Reporting to: Regional Head

Positions Reporting to Role:

Deputy Branch Manager

Relationship Manager



Delhi NCR

Min Exp (yrs):


Max Exp (yrs):


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