Product Head Offers and alliances

Grade: CM II/ AGM

Location: Mumbai

  Brief Profile:

Product Manager will be responsible for strategy, roadmap, and managing segment centric marketing; offering and alliances basis Banks product line. The position demands deep understanding of Analytics, Marketing, forecasting of customer spends through offers and alliances; Understanding latest trends in google Analytics and delivering best in class website and I-mobile user experience for Cards. Key capabilities include working in a dynamic and fast-paced environment with cross-functional teams to design, build and roll-out offerings aligned to the vision and strategy of the Cards business at ICICI Bank Ltd.

  Responsibilities:

• Gain a deep understanding of customer experience, identify and fill Marketing and alliance gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners
• Develop Go to market strategies with product positioning
• Translate product strategy into detailed requirements and prototypes for effective customer launches and post launch engagements
• Scope and prioritize activities based on business and customer impact
• Work closely with technology and Operation teams to deliver with quick time-to-market and optimal resources
• Drive product launches in collaboration with the Corporate Brand group and other team members
• Launch and manage tactical acquisition and usage campaigns to meet yearly objectives
• Evaluate & drive promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
• Manage and liaise with the partner- align the internal teams and strategies as per mutually agreed goals
• Act as a cards evangelist to build awareness and understanding and closely align with Customer Service & Onboarding to build and maintain a strong customer experience

    Educational Qualification

• MBA sales with 8 to 20 years of experience.
• Proven track record of managing all aspects of a successful product marketing throughout its lifecycle.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management.
• Strong problem solving skills.
• Skilled at working effectively with cross functional teams.
• Excellent written and verbal communication skills.

Mumbai

8.00

20.00