Job Details
Product Manager- Digital Channel Head
Product Manager Digital Channel Head - Travel Cards / Forex Prepaid Cards
Location: Mumbai
Reports to: Manager :Product Travel Cards
Products to be handled: Travel Card
Job Role and Responsibilities:
The product manager will support the larger team with development of all aspects of the product line for the ICICI Bank Travel Card business and handle the digital channel. This dynamic position will provide a highly collaborative environment, interacting with and influencing senior leaders across the organization.
- Responsible for developing the product value proposition and benefits
- Source and device ways to attract customers digitally and thus increase
forex issuance and enhance customer digital channel experience
- Partnership building with forex related partners and device and manage
opportunity for Travel Card
- Responsible to implement Product development, product sales strategies
through digital channel
- Responsible for product positioning, pricing etc. across various customer
segment of the bank
- Initiate and implement marketing programs to drive acquisition and usage
on card digitally
- Collaborate with internal stakeholders and achieve maximum results
- Manage relationship with internal stakeholders to drive Forex Prepaid
cards sales growth through customer campaigns, R&R and provide related
product support
- Gain a deep understanding of customer experience, identify and fill
product gaps and generate new ideas that grow market share, improve customer
experience and drive growth
- Coordinate product launch activities along with lead operational teams to
ensure successful customer experience and readiness
- Ensure Compliance to Internal & External Guidelines on Travel Cards
Deliverables:
- Identifying critical gaps in the Forex product portfolio, developing and
assist in implementing product developments projects
- Central point of coordination for internal stakeholders, Operations,
Technology and Other Business groups
- Managing relationship with internal stakeholders like Brand Team, Channel
Team, Customer segments head, Compliance and Legal
- Responsible for project management of various projects to expand the
Forex Card category
- Leads the thought process on customer segmentation and value propositions
for the retail segment and design new solution and customize existing solution
based on feedback
Skills and Competencies:
- Creativity and vision
- Strong co-ordination and leadership skills
- Analysis and problem solving
- Motivated and energetic
- Solution oriented
- Strong written and verbal communication skills
- Excellent in time management
Educational Qualifications:
- MBA/PGDM in Marketing or Finance with 5
years of work experience (Preferable Digital Banking).
Location:
Mumbai
Min Exp (yrs):
5.00
Max Exp (yrs):
6.00