Job Details
Product Marketing Manager, Digital Channels
Roles and responsibilities:
- Achieve annual targets for adoption and usage of Internet Banking channel
- Work on the development and execution of annual marketing plan which will help in building awareness and relevance for the products leading to Internet Banking usage
- Plan and execute cross channel campaigns using email, SMS, website, digital media, social media and bank?s internal properties
- Use analytics to create segmentation strategy for targeting and customizing campaigns
- Build communication campaigns from scratch, providing creative direction for artwork and writing/editing effective copy
- Tracking & analysis of business portfolio
- Manage agency and vendors to deliver work on time & within the allocated budget
- Business intelligence and competitor analysis
- Develop & execute promotional campaigns
- Product training and roll out support
Skills required:
- Experience of using digital channels such as search engine optimization, search engine marketing, social media, email marketing and mobile media
- Knowledge of HTML, Excel, PowerPoint and experience of using web analytic tools such as Google Analytics
- Agency management, cross-functional communication management
- Creative thinking, problem solving and capability to adapt in a constantly changing digital marketing environment
- Experience of using BTL, digital and unconventional media
- Strong verbal and written communication skills
Qualifications:
Post Graduation (Marketing)
Experience:
6+ years of experience in marketing / advertising
Location:
Mumbai
Min Exp (yrs):
6.00
Max Exp (yrs):
12.00