Job
Role and Responsibilities:
- Responsible
for the administration and efficient daily operation of a full service
branch office, including lending, product sales, customer service, and
security and safety in accordance with the Bank''''''''''''''''s objectives
- Enhance and
contribute in the growth of the company through Business Development
- Provision of a
superior level of customer relations and promotion of the sales and
service culture through coaching, guidance and staff motivation
- Achieve
individual and branch sales goals through new business sales, referrals
and retention of account relationship
- Maintain AOP
(Annual Operating Plan) for the financial year i.e. to prepare and track
product (liability, assets and fees) wise
- Weekly/monthly
reviews for outbound and as well as for inbound sales
- Prepare and
review monthly activity calendar of outbound activities for BSM/SOs on a
weekly basis.
- Ensure proper
on-boarding of all new customers acquired
- Cross-sell of
products (i.e. sales of 3 products per customer within 90 days of account
opening) with new and as well as with existing customers
- Conduct daily
morning huddles to discuss daily plan and agenda for employees
- Track inflow
and outflow of reports (like account closures, account opening, Fixed
Deposit renewals/closures etc.) and thus, daily business generation
- Maintain
customer relationship through sourcing and on-boarding process
- Monitor DSR
(Daily Sales report) on a regular basis
- Manage leads
through SFA (software used for entering the generated leads)
- Segment the
customer within the catchments of the branch to increase the
Journal-Ledger base of the branch
- Capability
building and manpower management
- Mentor/Guide
new joinees as well as existing branch employees
- Brief
employees on their role and expectations from them
- Provide timely
feedback to employees on a regular basis (structured feedback)
- Conduct
workshops and training programs for the employees
Deliverables:
Achieve
incremental targets for CASA, Fixed Deposits and loans, and achieve fee in
terms of Mutual Funds, Gold etc.
Maintain
a healthy asset and liability book i.e., Journal Ledger growth
Customer
Service:
a) Manage
key branch relationships
b) Ensure
wait time within permissible limits as per segmental service approach
c) Achieve
customer service index scores target
d) Ensuring
no escalations at branch and complaint handling
Compliance
and Risk Management :
a) Ensure
operations, risk control and process adherence at branches
b) Ensure
RBI audits, inspections
c) Maintain
branch audit scores
Branch
Profitability:
a) Ensure
Growth in NII (Net Interest Income) for branch
b) Increase
fee income
c) Ensure
OPEX optimization (to reduce operational cost)
d) Manage
cost of cash holding at branch
Brand
Administration:
a) Adhere
to standardized branch guidelines
b) Upkeep
and maintain the branch (spic and span adherence to FIVE S norms)
c) Ensure
availability of necessary infrastructure in branch
Skills
and Competencies:
- Analytical
Skills
- Good
Communication Skills
- Knowledge and
understanding of banking products and services
- Strong network
within and outside the branch
- Current-Account
Knowledge
- Team handling
skills
Educational
Qualifications:
Graduate / Post Graduate
Reports
to: Cluster Branch Manager
Across India,Mumbai
6.00
12.00